The inevitable demise of free to air commercial TV has been slightly delayed for one station by the new cooking show, ‘I’m a Cook You’re a Cook’. The new show, with the unique idea of pitting teams of amateur cooks against each other in a series of cooking challenges, has rated just well enough to stop at least one network from going down the gurgler for maybe a week.
TV execs have been at a loss to explain why ad free, intelligent television shows, that don’t treat the audience like a pack of morons, are dragging viewers away from mindless reality shows that pit teams of amateur cooks against each other in a series of cooking challenges.
“We’ve tried other stuff too”, said one high profile television executive. “Souless dating shows, mind insulting renovation shows, first draft, poorly directed mini series’ about famous people from the 80s, but nothing seems to work”.
Another TV executive, from a rival station, speaking at the launch of their new show ‘Cook, Cook, Cookity Cook, Cook’, which pits teams of amateur cooks against each other in a series of cooking challenges said, “Christ, I hope this works!”